Dell new coloured laptop

At the local launch, Dell said the results of recent telephone survey, showed that that four-out-of-five Australians wanted notebook colours other than the traditional beige or grey when choosing a computer for their home. "Emotional appeal is a part of any consumer purchase, and we haven't had as much to offer on that," he said. The new models include a redesigned, wedge-shaped XPSM1330 notebook that's 23.1 millimetre thin and weighs 1.87kg. Alex Gruzen, a former Hewlett-Packard executive who's now senior vice president of Dell's consumer hardware business, said looks have become just as important as performance for consumers - and for Dell. A revamped line of Inspiron notebooks feature coloured magnesium alloy cases and screen sizes ranging from 15.4 inches to 17 inches. Prices start from $1,599..The new products represent the latest attempt by Dell to regain some footing in the consumer PC business, which it dominated just a few years ago. But HP is now the No.1 maker of PCs with as much as 19 per cent of the global market, compared with Dell's 15 per cent, according to the most recent figures by technology research companies Gartner and IDC. One analyst said Dell is heading in the right direction but still has a long way to go to catch up recognised design leaders like Apple. Apple pioneered the use of colour in personal computers with the iMac in the 1990s but its new models come in either titanium, black or white. Forrester principal analyst J.P. Gownder, author of a new report titled The Age of Style in Consumer PCs, said the colour options were a good move for Dell but he added that the company's lack of a large-scale retail presence will make it hard for customers who want to see before they buy. "They're just stepping into the age of style," Gownder said, "but you can't go to a Dell store and see them."